As an independent agency founded by immigrants in the US, optimism is our biggest strength. Optimism propels us forward every day to go to unknown territories and find provocative ideas that solve business problems. It also helps us surpass obstacles and persist where others would turn around. Ultimately, optimism is the fuel that pushes creativity forward.
Our optimism is sustained by 3 fundamental values:
.svg)
When you approach the world as an outsider, you learn to observe everything with new eyes and by doing so you extract valuable insights. These insights can be inspired by local truths and are the backbone to every successful creative idea.
We believe that ego clouds great work. We know for a fact that the best ideas can come from anywhere and anyone. That’s why we place collaboration at the center of everything we do.
Diversity is in our DNA. As an immigrant led agency we don’t believe in diversity as token representation without real power. We know that diversity makes us stronger, smarter, and better. Different cultures and perspectives take our creativity to new heights and ensure we never stagnate.
We believe the best creative work happens, when people from different backgrounds and point of views work together. We are happy to have world-class talent from all over the world.
Rolo is a Peruvian immigrant in the US. Before co-founding L&C, he worked 18+ years for the most prestigious advertising agencies in Singapore, Amsterdam, Paris, and NYC. He was among Adweek’s most innovative and inspiring individuals of 2022. He loves to spend time with his dog, “Fausto”.
Gian is a Peruvian immigrant in the US. Over the last 18 years, he has been recognized by Cannes Lions, D&AD, Clio, and more. After working globally, he and his creative partner opened L&C in New York City. In 2022, he was awarded #1 Chief Creative Officer by The One Show. He loves to surf!
Mar is an award-winning senior copywriter originally from Peru. She is a 24/7 coffee drinker, multidisciplinary creative, and ad-nerd. She has worked for brands like Quilmes, Corona, Change.org, Ford, Goose Island, Pepsi, Tulipan, BBVA, Pilsen Callao, Nescafé, Chandon and Brahma.
With 20+ years leading local and global corps, Gino has implemented restructuring strategies, budget control, asset allocation and process optimization, driving orgs into a higher value. His strength is leading cross-functional initiatives while favoring business results and strengthening teamwork.
Juan is just a guy from Peru trying to do cool stuff in advertising. He’s lucky enough to win some awards but his family still doesn't have a clue about what he does. He's worked with Netflix, Coca Cola, Uber, TyC Sports, CONMEBOL, among others.
With 30+ years experience, Steven is a marketing CEO adept at building high-performing teams and businesses. He's led transformative projects for global brands like American Express andand Samsung. He’s earned recognition from Campaign and FastCompany for his innovation and leadership.
Bruno has worked with amazing brands like Playstation, Corona, AB InBev, Huggies, Verizon, Samsung, among others. He’s also had the privilege of winning awards at numerous creativity festivals, including a Titanium Lion at Cannes Lions Festival. Everybody knows him as Coky from Argentina.
Emma spearheads the PR and communications efforts, helping establish an agency narrative and communicating the agency's remarkable growth trajectory. She actively champions the agency's emphasis on harnessing a global perspective to deliver innovative, award-winning campaigns.
Oversees the happiness of the Co-founders and the senior management. In his free time he likes to stroll around the Lower East side of New York City.
We are honored to be one of the most awarded independent agencies in the world. Through our optimism we’ve managed to achieve great creative success winning major accolades such as Cannes Lions Business Transformation Grand Prix, Fast Company World Changing Idea, Grand Clio Awards, and our Agency is currently #1 Independent Agency at The One Show, #1 Impact Agency at D&AD, and Newcomer Agency of the
year by Ad Age.
.png)
AdAge
14.03.2022
.jpg)
Fast Company
05.02.2023
ADC Special Awards
2023
%20(3).png)
L&C wins Creative Business Transformation Grand Prix at Cannes Lions
Adobo Magazine
23.06.2022
.jpg)
Bruno Franchino joins L&C as Group Creative Director
Campaign US
18.09.2023
.svg)
.jpg)
%20(1).jpg)
%20(2).png)
%20(1).png)
.png)