Talking Thumb

Problem

How we can help Thumbtack become the go-to platform for the continuous care of your home.

Insight

For homeowners, “home” means more than just a place to live. However, staying on top of repairs can be exhausting and overly complicated.

Solution

We created the “Talking Thumb'' character to remind homeowners that they can easily and effortlessly complete repairs by using the Thumbtack app. 43% interaction increased using the app and a 21% increase in booking via Thumbtack App.

impressions

views on  YouTube

In Earned Media

families assisted